Instagram TV: What You Need to Know To Get Started

Instagram TV, also known as IGTV, is a newly launched app that has the potential to change the way that businesses use video content to promote their products. Keep reading to find out how to make the most of this fantastic social media tool.

What is IGTV?

Essentially, it’s a video app, very much like YouTube. However, through IGTV it is possible to post videos both vertically and horizontally. Also, the length can vary anywhere from 15 seconds to a full 60 minutes of footage. In general, users have a 10-minute limit unless they possess a larger account. Most videos being posted are approximately 5 minutes long.

In order to use these videos appropriately, it’s critical that you understand your users. For example, younger viewers often prefer amateur content while their older counterparts prefer a more professional approach. 

Putting Your Best Foot Forward

In order to make the most of this video-sharing app, it’s important that you put forth a good impression with your viewers. So, how do you start? To begin posting videos through IGTV, you’ll need to create a channel, which will then be linked with your Instagram account.  

It’s important to realize that IGTV is not currently monetized, and therefore will not show ads to users. However, by using Instagram TV to connect with your audience in a meaningful way, whether through behind-the-scenes content or something that they would not expect to find elsewhere, you will draw more users to your IGTV channel, and therefore more potential clients. 

When using Instagram TV as an integral part of your social media strategy, it’s a great way to create a larger following, reach users of different age groups, and promote your products in a more meaningful way. Keeping all of this in mind, IGTV is a great tool to have on hand for your future social media marketing projects.