Choosing the right SEO services for your website is the key to getting long-term growth. To better understand how each service can help your business, we have listed a brief description below.
Some of the factors that are taken into consideration for on-page SEO are the url structure, meta title tag, quality of content, keyword density, image alt-tags, schema mark-up and xml sitemap. These items help search engines determine how relevant your page is and how it will display in search results.
If you have a local business, local SEO optimization is possibly the most important marketing you can do. This includes verifying your business with Google Places and creating certain supplemental pages on your website to indicate your business is indeed local. This is how businesses are able to show on Google Maps and for search terms in local markets.
The dynamics of off-page SEO have changed significantly over the years. In the past, SEO companies could simply create as many links to your website as possible and this would move your website up in search results. Because of large-scale abuse of this practice, Google changed it's algorithms and it will actually hurt your search rank if you uses such practices. Now the goal is to create sharable content that users want to link to, creating organic links to your website. It has become more about the quality of links than the quantity.
Yes, content is still king. The key to SEO content is writing quality articles that have good grammar, are shareable and have proper on-page SEO. Search engine algorithms are getting better at determining if your content is original, relevant and natural. One of the tools the Fantasy Web Design™ team uses, is effective blog writing. We create amazing content and share it on social media. This encourages social media users to come to the website, driving traffic. It also gives search engines an indication that the website is active and constantly creating relevant content.