SMM or social media marketing has forever changed the way a business interacts with it's customers. The power of the consumer has gained an incredible amount of strength with the ability to communicate how good a brand is in a community. Companies can either ignore this and suffer the consequences, or they can embrace it and succeed.
Social media is all about engagement and creating a dialogue with customers and potential customers. The best way to accomplish this is to be relevant by pushing quality content that will encourage users to start a conversation about your business. The more your content is shared, commented on and responded to, the better your results will be. Branding is not the only aspect of social media. If you have a solid strategy, you can also drive traffic and conversions to your website.
When it comes to online marketing, the amount of options out there can be overwhelming. At Fantasy Web Design™ we take an approach that focuses on building an initial strategy based on market research and then fine-tuning that strategy as analytics data comes in. This is the best way to reduce cost, increase success and focus on the long term.
If a company promises you a certain number of sales in a specific time-frame, they are probably not being truthful. The correct approach is to start with a smaller campaign, analyze the data and then optimize your campaign so that you are not blowing your budget in the first month. Once your ads are optimized and creating a positive return on investment, then you start to increase your budget.
Focusing on a long-term strategy that first builds a foundation on search engine optimization, second drives traffic with pay per click advertising and third grows a community with social media marketing will yield real results.