Online Marketing

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Online Marketing

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Results don't just happen, they take careful planning and strategy! Our Adwords Certified team is more than qualified to create a winning strategy for your brand or product.

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Our Approach to
Online Marketing

When it comes to online marketing, the amount of options out there can be overwhelming. At Fantasy Web Design we take an approach that focuses on building an initial strategy based on market research and then fine-tuning that strategy as analytics data comes in. This is the best way to reduce cost, increase success and focus on the long term.

If a company promises you a certain number of sales in a specific time-frame, they are probably not being truthful. The correct approach is to start with a smaller campaign, analyze the data and then optimize your campaign so that you are not blowing your budget in the first month. Once your ads are optimized and creating a positive return on investment, then you start to increase your budget.

Focusing on a long-term strategy that first builds a foundation on search engine optimization, second drives traffic with pay per click advertising and third grows a community with social media marketing will yield real results.

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Online Marketing Guide

Contact us and one of our experts will explain how online marketing can help your business.

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Types of
Online Marketing

With so many places to spend your advertising dollar online, it is important to stay focused on the types of online marketing that are the most effective.


Search Engine Optimization

SEO or search engine optimization is the foundation for marketing any website. The idea is to get your website ranking above your competitors in search results. The factors for ranking in search results are always changing, however the goal is always to get more traffic from visitors that want to purchase your goods or services. The SEO experts at Fantasy Web Design will do the necessary research, develop a strategy and measure the results of your SEO campaign. Learn more about search engine optimization.


Adwords Management (PPC)

While SEO is the best way to create long term steady traffic to your website, the pay per click (PPC) model allows you to get a more immediate response. Using pay per click advertising, such as Google Adwords, allows you to choose your demographic, customize your message to that demographic and drive only the best traffic to your website. One of the most powerful aspects of PPC is remarketing. With remarketing you can target users who have visited a certain page on your website, to re-engage them and close the sale. Learn more about PPC and Adwords management.


Social Media Marketing

SMM or social media marketing has forever changed the way a business interacts with it's customers. The power of the consumer has gained an incredible amount of strength with the ability to communicate how good a brand is in a community. Companies can either ignore this and suffer the consequences, or they can embrace it and succeed.

Social media is all about engagement and creating a dialogue with customers and potential customers. The best way to accomplish this is to be relevant by pushing quality content that will encourage users to start a conversation about your business. The more your content is shared, commented on and responded to, the better your results will be. Branding is not the only aspect of social media. If you have a solid strategy, you can also drive traffic and conversions to your website. Learn more about social media marketing.

 

Online Marketing Questions

What is SEO?
SEO or social media marketing is the technique of gaining more traffic by making your website rank higher in search results. This placing code on your website that is visible to the search engines, optimizing your speed, optimizing your website for mobile and many other factors.
What is SMM?
SMM or social media marketing is the technique of boosting a websites brand awareness and traffic through social media networks like Facebook, Twitter, Google Plus and many others. Posting quality content and interacting with customers is the key to social media success.
What is PPC?
PPC or pay per click advertising allows your business to post ads on the same page as search results. This is the fastest way to drive traffic to your websites. Proper set-up of a pay per click campaign can lead to positive results that can be tracked to measure your return on investment.
Does Email Marketing Work?
Email marketing is not what it used to be due to the massive amounts of spam. It can however be successful when people (past customers or potential leads) sign-up for an email list themselves. This way they are expecting an email from your business and will probably open it.
What Social Networks Are The Best?
The best social media network is the one where your customers are. Doing some good demographic research on your customers and comparing that to the demographics of each social network is the way to go. Facebook, Twitter and Google + are always a great place to start.
How Much Does it Cost?
The cost of online marketing depends on many factors and can range from $500 a month to 10's of $1000's a month. For SEO the traffic to your website is free, but you must invest in implementing your strategy. For PPC you are bidding against others in your industry for the top spot.
How Long to See Results?
SEO can take months to see real results, but it is worth the wait. PPC can produce immediate results, but ads still need to be optimized over-time to create a positive return on investment. SMM again takes a little more time, but can be sped-up by paying for advertising with social networks.
How are Results Measured?
Measuring results is crucial to running a good online marketing campaign. Google provides great tools such as Google Analytics, Google Search Console and tools within Google Adwords. These tools insight into how your website is searched, how much traffic it gets and so many more factors.
Can You Promise Ranking #1 in Search?
No, and if any company ever promises you this you should hit the door running. Many companies promise first page results, but they are referring to just paying through Google Adwords to achieve this, not through organic SEO results. We will however do our very best to get you there.