With so many places to spend your advertising dollar online, it is important to stay focused on the types of online marketing that are the most effective.
Search Engine Optimization
SEO or search engine optimization is the foundation for marketing any website. The idea is to get your website ranking above your competitors in search results. The factors for ranking in search results are always changing, however the goal is always to get more traffic from visitors that want to purchase your goods or services. The SEO experts at Fantasy Web Design™ will do the necessary research, develop a strategy and measure the results of your SEO campaign. Learn more about search engine optimization.
Adwords Management (PPC)
While SEO is the best way to create long term steady traffic to your website, the pay per click (PPC) model allows you to get a more immediate response. Using pay per click advertising, such as Google Adwords, allows you to choose your demographic, customize your message to that demographic and drive only the best traffic to your website. One of the most powerful aspects of PPC is remarketing. With remarketing you can target users who have visited a certain page on your website, to re-engage them and close the sale. Learn more about PPC and Adwords management.
Social Media Marketing
SMM or social media marketing has forever changed the way a business interacts with it's customers. The power of the consumer has gained an incredible amount of strength with the ability to communicate how good a brand is in a community. Companies can either ignore this and suffer the consequences, or they can embrace it and succeed.
Social media is all about engagement and creating a dialogue with customers and potential customers. The best way to accomplish this is to be relevant by pushing quality content that will encourage users to start a conversation about your business. The more your content is shared, commented on and responded to, the better your results will be. Branding is not the only aspect of social media. If you have a solid strategy, you can also drive traffic and conversions to your website. Learn more about social media marketing.